Duration
1 week (Project Pitching)
Sector
Real Estate
Platform
Responsive Website
My Role
UI/UX Designer
Wireframes
UI/UX Design
About
CCG Hearts
Chinachem Group, a leading property developer in Hong Kong since 1960, actively contributes to society by focusing on the ‘Triple Bottom Line’—benefitting people, community prosperity, and planet preservation. In line with this mission, the CCG Hearts membership loyalty program was introduced to revive the spirit of kindness and pioneer a new form of earning, which rewards giving. The project involved a responsive revamp of the CCG Hearts website to enhance user experience and align the platform with modern design standards.
Project Goals
The goal of the CCG Hearts website revamp was to modernize and enhance the user interface of the existing membership loyalty program while strictly adhering to Chinachem Group’s branding guidelines. The project focused on improving visual appeal and navigation without altering the original content, aiming to boost user engagement and streamline information access across multiple devices, thereby elevating the overall user experience and reinforcing brand loyalty.
